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            <description>&lt;p&gt;&lt;p&gt;Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/the-hyper-efficient-cmo"&gt;&lt;img src="http://video.twentythree.com/64968571/128146688/85f69f58495dd4577283c141f6dd787e/standard/download-33-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <description>&lt;p&gt;&lt;p&gt;Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, why he chose to stay deeply hands-on rather than delegate the work, and how that shift eliminated the coordination gaps that slow most marketing teams down. Drawing on TwentyThree's AI features, he walks through how long-form video now feeds directly into an automated content pipeline, generating chapters, blog posts and cross-channel assets without needing specialised teams for each platform.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/rasmus-leth-skjoldan-cmo-hello"&gt;&lt;img src="http://video.twentythree.com/64968575/128235762/0786be84e6fc712bacccdf299d67ceb8/standard/download-47-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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